Dial A Geek’s Annual Impact Report: A Blueprint for Sustainable and Ethical Business Growth

In an era where corporate responsibility is no longer optional but a necessity, businesses are increasingly expected to balance profitability with purpose. Enter Dial A Geek, a Bristol-based managed service provider (MSP) that has not only embraced this challenge but has set a gold standard for others to follow. Their recently released annual impact report is more than just a corporate document—it’s a manifesto for how businesses can thrive while making a tangible difference in their communities.
Founded in 2006 by Gildas Jones, Dial A Geek has evolved from a modest IT support firm into a B Corp-certified powerhouse, recognized for its commitment to sustainability, social responsibility, and ethical business practices. Their latest report highlights achievements in green IT, employee development, and community engagement, all while maintaining a strong company culture rooted in its founder’s vision.
But what makes Dial A Geek’s approach so compelling? And how can other businesses learn from their model? Let’s dive into the key takeaways from their impact report and explore why this MSP is leading the charge toward a more sustainable and inclusive future.

Sustainability: Green IT as a Catalyst for Change

One of the standout themes in Dial A Geek’s impact report is its commitment to sustainability, particularly through green IT initiatives. As businesses increasingly rely on digital infrastructure, the environmental footprint of technology has become a pressing concern. Dial A Geek tackles this head-on by helping clients adopt eco-friendly IT solutions that reduce energy consumption, minimize e-waste, and optimize resource efficiency.
Their free guide to green business IT, launched as part of Bristol24/7’s Better Business initiative, serves as a practical roadmap for companies looking to make their operations more sustainable. From cloud computing strategies that lower carbon emissions to responsible hardware disposal practices, Dial A Geek proves that profit and planet can coexist.
Moreover, their B Corp certification (achieved in August 2023) underscores their dedication to meeting rigorous environmental and social standards. This isn’t just about optics—it’s about embedding sustainability into their DNA, ensuring that every business decision aligns with long-term ecological responsibility.

Social Responsibility: Investing in People and Potential

Beyond environmental efforts, Dial A Geek’s impact report shines a spotlight on social responsibility, particularly through workforce development. The company has been a Living Wage Employer since 2022, ensuring fair compensation for all employees—a rarity in an industry often plagued by wage disparities.
But their commitment to people goes deeper. Dial A Geek has been twice named Employer of the Year (2019 and 2020 Apprenticeship Awards) for its robust apprenticeship programs. These initiatives provide young professionals with hands-on training, mentorship, and career pathways in IT—an industry where opportunities are often gatekept by traditional education barriers.
By unlocking employee potential, Dial A Geek doesn’t just build a skilled workforce—it fosters innovation, loyalty, and a culture of continuous growth. Their impact report features testimonials from apprentices who’ve transitioned into full-time roles, proving that investing in people pays dividends for both the business and the community.

Community Engagement: Collaboration for a Better Bristol

No business operates in a vacuum, and Dial A Geek understands that real change happens through collaboration. Their involvement in the Better Business Network—a Bristol24/7 initiative—demonstrates how businesses can pool resources, share best practices, and drive collective impact.
Through this network, Dial A Geek works alongside other local enterprises to tackle social inequalities, promote inclusivity, and strengthen Bristol’s economy. Whether it’s supporting small businesses with affordable IT solutions or participating in community outreach programs, their approach is holistic and action-oriented.
The impact report also highlights client success stories, showcasing how Dial A Geek’s services have helped businesses streamline operations, enhance cybersecurity, and adopt sustainable tech practices. These testimonials aren’t just marketing—they’re proof that ethical business models can drive real-world results.

A Model for the Future

Dial A Geek’s annual impact report is more than a recap of achievements—it’s a blueprint for how businesses can succeed while making a difference. By prioritizing sustainability, social responsibility, and community engagement, they prove that profitability and purpose aren’t mutually exclusive.
As other companies grapple with the demands of modern corporate responsibility, Dial A Geek offers a compelling case study: Ethical business isn’t just good PR—it’s good business. Their journey from a small IT firm to a B Corp-certified leader shows that values-driven growth is not only possible but profitable.
For businesses looking to make an impact, the message is clear: Follow Dial A Geek’s lead. Because in the end, the most successful companies won’t just be the ones with the best products—they’ll be the ones that leave the world better than they found it.