Riding High on 191% Sales Growth, OPPO Unveils Refreshing Mint Green Reno14 5G

The smartphone market in India is a battleground of innovation, where brands constantly push boundaries to capture the attention of tech-savvy consumers. OPPO, a global leader in mobile technology, has once again made a bold move by introducing a new Mint Green color variant for its Reno14 5G, capitalizing on the series’ remarkable success. The Reno14 5G has already made waves in the Indian market, with a staggering 191% sales increase in its first week compared to its predecessor, the Reno13 series. This latest addition to the Reno14 lineup is not just about aesthetics—it’s a strategic play to further solidify OPPO’s dominance in a fiercely competitive landscape.

A Design That Speaks to the Modern Consumer

The Reno14 5G has quickly become a favorite among Indian consumers, thanks to its sleek, ultra-slim profile and premium build quality. The introduction of the Mint Green variant is a direct response to the growing demand for personalization and self-expression among younger, fashion-conscious buyers. While the device was already available in Pearl White and Forest Green, the new color option adds a fresh, vibrant twist that aligns with current trends in smartphone design.

Beyond its visual appeal, the Reno14 5G is engineered for durability and performance. Its aerospace-grade construction ensures longevity, while its IP69 water and dust resistance makes it a reliable companion for everyday use. The device also features a 120Hz display and dual stereo speakers, delivering an immersive multimedia experience. With a 6000mAh battery, OPPO has addressed one of the biggest pain points for smartphone users—battery life.

AI-Powered Photography: The Heart of the Reno14 5G

One of the standout features of the Reno14 5G is its AI-enhanced camera system, which has been meticulously designed to cater to the needs of modern smartphone photographers. The AI Flash Photography and AI-powered photo editing capabilities ensure that users can capture stunning images in any lighting condition, particularly in low-light scenarios—a common challenge for mobile photography.

OPPO’s commitment to AI integration extends beyond the camera. The device is equipped with the MediaTek Dimensity 8450 chipset, ensuring smooth performance and seamless multitasking. The AI-powered user experience adapts to individual preferences, making the Reno14 5G not just a smartphone, but a personalized digital companion.

Competitive Pricing and Market Strategy

The Reno14 5G is priced at ₹37,999 for the 8GB + 256GB variant and ₹39,999 for the 12GB + 256GB model, positioning it as a mid-range powerhouse that offers flagship-level features without the premium price tag. This pricing strategy allows OPPO to attract a broad spectrum of consumers, from budget-conscious buyers to those seeking premium performance.

OPPO’s broader strategy in the Indian market revolves around innovation and accessibility. By offering the Reno14 5G across mainline retail channels, the brand ensures that the device is easily accessible to a wide audience. The Reno14 Pro 5G, launched earlier in 2025, further reinforces OPPO’s commitment to cutting-edge technology, with features like AI-powered imaging and advanced display technology.

The Future of OPPO in India

The success of the Reno14 series is a testament to OPPO’s deep understanding of the Indian market. By combining style, durability, and AI-driven innovation, the brand has carved out a strong position in one of the world’s most competitive smartphone markets. The introduction of the Mint Green variant is just the latest example of OPPO’s ability to anticipate and meet consumer demands.

As the Indian smartphone market continues to evolve, OPPO’s focus on AI-powered photography, battery efficiency, and premium design will be key to maintaining its growth trajectory. With the Reno14 5G and its upcoming iterations, OPPO is not just keeping pace—it’s setting the standard for what a modern smartphone should be.

The future looks bright for OPPO in India, and with the Mint Green Reno14 5G, the brand is proving that it’s not just riding the wave of success—it’s creating it.